I started behind the bar in St. Louis, where reading the room wasn’t optional — it was survival. Hospitality taught me how to create atmosphere, build connection, and make people feel like they belonged.

That instinct eventually turned into ownership when my husband and I opened Southtown Pub. We didn’t just serve drinks — we built experiences. From early video marketing to intentional brand storytelling, everything we created centered on connection and community.

Then life happened.

Weather. Economic shifts. Social unrest. And finally, COVID.

I lost the business I had built with my whole heart.

Starting over in Texas, first on Surfside Beach and later on Lake Conroe, I found myself rebuilding again — returning to hospitality, launching Blue Anchor Boating, and stepping right back into the familiar feast-or-famine cycle of seasonal business.

Busy summers. Stressful winters.

Until one simple realization changed everything.

Seasonality wasn’t the problem. Visibility was.

After recognizing how much demand existed outside traditional peak months, I restructured my offers, extended my booking windows, and learned firsthand that the “off-season” is often just a storytelling problem.

This mission didn’t come from theory. It came from lived experience.

That experience reframed my entire perspective on waterfront economies.

Many Texas businesses aren’t limited by demand — they’re limited by exposure, positioning, and outdated seasonal thinking.

That lived experience is why I built TXDockVibes.com and Dockside Digital Solutions.

One mission. Two expressions.

My work centers on helping waterfront brands grow through stronger visibility, better storytelling, and smarter digital systems — while also championing the environments that make these communities possible.

Because thriving waterfront economies depend on thriving waters.

Respecting the water, protecting the experience, and supporting sustainable local growth are inseparable ideas. When businesses, visitors, and communities align around that mindset, everyone benefits.

My goal is simple:

Bring people to your waterfront brand.
Extend the season for local businesses.
Celebrate and strengthen Texas waterfront communities.

Because when waterfront businesses win, communities win.

Whether you’re a business owner tired of relying on peak season, or someone searching for your next favorite spot on the water — you’re in the right place.

Come explore.
Stay longer.
And remember — the Texas waterfront season never ends.

It just changes its vibe.